Is Your Family Prepared?
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More than half of all deaths from tornadoes happen in mobile homes. Learn what to do during tornadoes.
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Report on household emergency preparedness in Canada In March 2009, Public Safety Canada commissioned a national study to evaluate the "72 hours - Is your family prepared?" advertising campaign. The research provided insight on the state of household readiness in Canada and effectiveness of campaign messaging, and helped identify barriers and motivators to preparedness. Click here for the executive summary of the 2009 report.
Click here for the executive summary of the 2008 evaluation report.